> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.thetchoum.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Section 9: Email & Sms Marketing

**

**I. Creating campaigns**

To create a new campaign:

1. Go to **Marketing > Campaign > Email Campaigns /Workflow Campaigns /Bulk action Campaigns**
    
2. Choose between an email , workflow or Bulk Action campaign, select your audience, and design your message.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/2/4/f/f24f524e0b327000/screen-shot-2025-05-19-at-4110_1knkr0f.png)

**II. Email/SMS templates**

Create reusable templates for faster campaigns:

1. Go to **Marketing > Emails  > Templates**.

Create a new template with your design, including subject, content, and call to action.  
![](https://storage.crisp.chat/users/helpdesk/website/-/f/2/4/f/f24f524e0b327000/screen-shot-2025-05-13-at-2280_1j1p2x3.png)
**

**III. A/B testing**

Test multiple variations:

1. Create two versions of your email or SMS campaign.
    
2. Select "A/B Test" and compare the results to see which performs better.

**To access A/B testing in Funnels:**
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1. Go to **Sites > Funnels**
    
2. Select the funnel you want to test
    
3. Inside the funnel, you’ll see steps like "Step 1 - Landing Page"

4. Next to the step, click the **"Split Test"** button (or **“+ Variant”**)
   
5. You can:
* Clone the current page and edit it (Variant B)

* Set the traffic distribution (e.g., 50/50)

* Monitor the conversion rate between A and B

✅ This is used to test different **headlines**, **layouts**, **CTAs**, etc., to see which version performs better. **

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