Section 9: Email & Sms Marketing

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I. Creating campaigns

To create a new campaign:

1. Go to Marketing > Campaign > Email Campaigns /Workflow Campaigns /Bulk action Campaigns
   
2. Choose between an email , workflow or Bulk Action campaign, select your audience, and design your message.
   

II. Email/SMS templates

Create reusable templates for faster campaigns:

1. Go to Marketing > Emails > Templates.

Create a new template with your design, including subject, content, and call to action.

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III. A/B testing

Test multiple variations:

1. Create two versions of your email or SMS campaign.
   
2. Select "A/B Test" and compare the results to see which performs better.

To access A/B testing in Funnels:
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1. Go to Sites > Funnels
   
2. Select the funnel you want to test
   
3. Inside the funnel, you’ll see steps like "Step 1 - Landing Page"

4. Next to the step, click the "Split Test" button (or “+ Variant”)
   
5. You can:

• Clone the current page and edit it (Variant B)

• Set the traffic distribution (e.g., 50/50)

• Monitor the conversion rate between A and B

✅ This is used to test different headlines, layouts, CTAs, etc., to see which version performs better. **

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Updated on: 19/05/2025